Account Based Marketing Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise! Account-Based Marketing (ABM) Manager We’re looking for an experienced ABM Manager to design and execute targeted marketing strategies for our highest-priority accounts. In this role, you’ll partner closely with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi-channel campaigns. What You’ll Do: Design and execute ABM plays across acquisition, competitive displacement, and named accounts Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals Translate strategy into clear, actionable weekly plans (accounts, plays, owners) Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement Map buying committees within target accounts to refine messaging and outreach Own reporting on pipeline sourced/influenced, account engagement, and campaign performance What We’re Looking For: Required: Experience in B2B marketing and Account-Based Marketing (ABM) Strong collaboration skills and experience partnering with Sales Data-driven mindset with experience using intent data and marketing platforms Ability to manage multiple campaigns and translate strategy into execution Working Conditions: Onsite, hybrid, or remote depending on location 0–10% travel required ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.