Business Development Representative

We are seeking a driven and intellectually curious Business Development Representative (BDR) to join our high-performing sales team. This foundational role fuels the pipeline for our Account Executives by generating and qualifying leads across departments within higher education institutions. You’ll be on the front lines of our go-to-market strategy, introducing our solutions to prospective customers, identifying key decision-makers, and engaging in thoughtful, research-driven outreach that aligns with the academic calendar. This is a fully remote role and can be held by an employee living in Canada or the United States.

Key Responsibilities

Drive targeted outbound outreach to higher education institutions via email, phone, and social media. Personalize outreach using industry insights tailored to stakeholders in Admissions, Financial Aid, Student Services, IT and other key departments. Partner with Account Executives to align on territory plans, prioritize accounts, and continuously refine outreach strategies. Maintain accurate CRM records and deliver regular reporting on outreach volume, conversion rates, and pipeline sources. Qualify inbound and outbound leads and schedule discovery meetings for Account Executives. Collaborate closely with Marketing to refine messaging and ensure alignment with campaigns and webinars. Maintain detailed records to report weekly on outreach activities, conversions, and pipeline contribution. Stay informed on higher ed trends, institutional budgets, and enrollment challenges to better position Ivy.ai’s value. Qualifications: 1–2 years of experience in a sales development, BDR, or similar outbound-focused role (SaaS or higher education experience preferred). Strong written and verbal communication skills with a consultative approach to outreach. High level of curiosity, coachability, and grit. Comfortable operating in a fast-paced, metrics-driven environment. Familiarity with tools like Salesforce, Gong Engage, and LinkedIn Sales Navigator is a plus. About Gravyty At Gravyty, we are redefining how higher education, K-12, and nonprofits engage students, alumni, and donors. Our AI-powered platform transforms engagement by breaking down data and technology silos, creating a seamless experience across the entire lifecycle—from student success to alumni and donor relationships. Trusted by over 2,750 institutions and organizations, Gravyty powers more than 25.5 million interactions annually, driving better outcomes, greater efficiency, and stronger connections. Our global team of 150+ passionate professionals is united by a shared commitment to innovation, excellence, and making a real impact. If you’re looking to be part of a dynamic, purpose-driven company, Gravyty is the place for you. We offer competitive benefits, employer-matched retirement plans, flexible time off, and a supportive environment where your contributions make a difference. We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the hiring process, please let us know, and we will work with you to meet your needs.