Copy & Content Lead
The Copy & Content Specialist is accountable for executing high-performing copy and content across all PODs, supporting brands from pilot campaigns through to scalable strategies across global markets. This is an execution-led role focused on writing copy that ships fast, tests often, and converts across paid media platforms such as Google, Meta, TikTok, and YouTube, as well as SEO-optimised website and landing page content. You will collaborate with Growth, Paid Media, Creative, and Product teams to ensure messaging is clear, SEO-aligned, and conversion-focused helping Valerie scale brands through disciplined experimentation and strong fundamentals. Accountabilities platform best practices (hooks, CTAs, formatting, policy compliance). Collaborate with designers and editors to align copy with visual storytelling. Paid Media Copy Execution Write high-performing ad copy for Google Ads, Meta Ads, and TikTok Ads. Produce multiple copy variations to support A/B testing and campaign iteration. Apply Website & Landing Page SEO Content Write SEO-optimised landing pages that balance search intent with conversion. Produce content for core website pages, campaign landing pages, and SEO pages. Apply SEO fundamentals including keyword placement, headings, meta tags, and structure. Translate search intent into clear value propositions and CTAs. Creative & Conversion Copywriting Craft conversion-focused copy for websites, ads, emails, banners, and social media. Translate product features into clear benefits and persuasive messaging. Support CRO initiatives to improve CTR, CVR, and engagement. Maintain consistent brand voice across multiple Valerie partner brands. UX, CRO & Content Optimisation Collaborate with UX and Web teams on messaging hierarchy and CTA clarity. Write copy for landing pages, wireframes, and testing environments. Use insights from analytics and A/B tests to optimise messaging performance. Content Quality & Systems Ensure copy aligns with brand voice, creative frameworks, and platform standards. Maintain high standards for grammar, clarity, and accuracy. Support competitive copy reviews and channel-specific messaging guidelines. Assess brand content and suggest improvements across SEO, newsletters, blogs, and marketing content. Ideal Behaviour, Qualifications & Skills Must Have Strong execution mindset with the ability to deliver high-quality copy quickly Solid understanding of paid ad copywriting for Google, Meta, and TikTok Knowledge of SEO fundamentals for websites and landing pages Ability to adapt tone and messaging across platforms and funnel stages Strong attention to detail in grammar, clarity, and structure Comfortable working across multiple brands in fast-paced environments Working knowledge of Google Docs, Microsoft Office, Figma, Canva, and PowerPoint Understanding of UX basics, landing page structure, and conversion-focused messaging 2–5 years of experience in copywriting, content writing, or performance marketing roles Good to Have Experience working in agency or fast-growth digital teams Familiarity with ecommerce and conversion-focused content strategy Experience writing SEO landing pages and paid advertising copy Ability to contribute to content systems, messaging frameworks, or playbooks Curiosity to experiment, test, and continuously improve copy performance Key Performance Indicators Copy Performance: CTR and CVR impact across paid media campaigns. SEO Effectiveness: Landing page engagement and ranking contribution. Execution Speed: Turnaround time from brief to live copy. Iteration Quality: Effectiveness of copy variants and tests. POD Collaboration: Quality of alignment and delivery across teams. Creative & Technical Capability: Ability to balance creativity with performance fundamentals. Adaptability & Learning: Speed of improvement and openness to feedback.