Data Analytics Consultant - Marketing Analytics

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires. Role Summary As a Data Analytics Consultant at Associated Bank, you will support data‑driven sales and marketing decisions by delivering actionable insights from complex data. This role partners closely with marketing and business leaders to improve campaign effectiveness, customer engagement, and business outcomes while offering strong opportunities to grow technical and consultative skills. Key Accountabilities Analyze complex sales, marketing, customer, and digital data using advanced analytics, visualization, and statistical techniques Partner with marketing and sales teams to design and measure multi‑channel campaigns and test‑and‑learn initiatives Evaluate sales and marketing effectiveness and translate results into clear insights and recommendations Support analytic solutions and models to assess customer behavior, market trends, and competitive dynamics Develop and present insights in clear, non‑technical language for leaders and business partners Leverage internal and external data sources to support planning, forecasting, and strategic decisions Strengthen analytics team capabilities through effective use of data, tools, and best practices Education & Experience Required Bachelor’s degree in Statistics, Mathematics, Applied Economics, Marketing, Business, Finance, or equivalent experience Key Accountabilities Analyze complex sales, marketing, customer, and digital data using advanced analytics, visualization, and statistical techniques Partner with marketing and sales teams to design and measure multi‑channel campaigns and test‑and‑learn initiatives Evaluate sales and marketing effectiveness and translate results into clear insights and recommendations Support analytic solutions and models to assess customer behavior, market trends, and competitive dynamics Develop and present insights in clear, non‑technical language for leaders and business partners Leverage internal and external data sources to support planning, forecasting, and strategic decisions Strengthen analytics team capabilities through effective use of data, tools, and best practices Education & Experience Required 2+ years of experience in data analytics, data science, database marketing, or market research Strong skills in SQL, Excel, and Power BI or Tableau Experience with forecasting, segmentation, and profitability analysis Ability to translate complex data into clear business insights Preferred Master’s degree in a related analytical or business field Experience working in cloud data environments such as Snowflake, AWS, or Hadoop Experience supporting marketing analytics within financial services or similar industries Why You’ll Love Working Here At Associated Bank, you’ll collaborate with passionate teams focused on innovation, growth, and making a meaningful impact for our customers and communities. We offer opportunities to develop your skills, influence strategic decisions, and grow your career in a supportive, inclusive environment. Apply today to make an impact. We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience. In addition to core traditional benefits, we take pride in offering benefits for every stage of life. Retirement savings including both 401(k) and Pension plans. Paid time off to volunteer in your community. Opportunities to connect with others through our diversity-focused Colleague Resource Groups. Competitive salaries with professional development and advancement opportunities. Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more. Personal banking, loan, investment and insurance benefits. Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. Compliance Statement Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identit