Digital Marketing Lead

As a Digital Marketing Lead, you will contribute to the planning and execution of digital marketing activities that support brand awareness, engagement, and demand generation. This role involves working with cross-functional teams to create content, manage digital channels, and support marketing initiatives. What You’ll Do Marketing & Campaign Support Contribute to digital marketing campaigns, including content creation and distribution Support demand generation activities in collaboration with sales and marketing teams Assist in preparing promotional materials, presentations, and events Content & Channels Create and publish content for digital channels such as LinkedIn, websites, and newsletters Support development of product-related content in collaboration with internal teams Help maintain consistency and quality across marketing communications Platforms & Tools Support the maintenance and use of marketing platforms such as HubSpot, LinkedIn, and WordPress Maintain and update contact databases and marketing assets Assist with website updates, including content management and SEO improvements Market Insights & Analytics Conduct market research and support analysis of marketing data and performance Use analytics tools to track engagement and campaign effectiveness Contribute to reporting and insights to inform future activities Events & Coordination Support planning and coordination of trade shows, events, and webinars Assist with logistics and marketing materials for external engagements What You Bring Experience Experience in digital marketing, content marketing, or related roles Experience working with digital platforms, campaigns, or content creation Exposure to B2B or technology-focused marketing is helpful but not required Skills Strong written and verbal communication skills Ability to organize tasks and manage multiple priorities Familiarity with digital tools such as CRM systems, analytics platforms, or marketing software Interest in working with technical products or concepts Attention to detail and a structured approach to work Tools & Knowledge HubSpot or similar CRM/marketing automation tools LinkedIn content management and analytics WordPress or similar content management systems SEO or keyword research tools Microsoft Office or similar productivity tools

Qualifications

Degree in Marketing, Business, Communications, or a related field, or equivalent experience What Helps You Succeed Collaborative and team-oriented mindset Curiosity and willingness to learn Adaptability in a dynamic environment Ability to communicate across teams and functions