Group Product Marketing Manager: Provider Platform

About the position As a Group Product Marketing Manager, you’ll lead the team responsible for marketing Zocdoc’s core Provider Platform, the foundation that powers how practices sign up, onboard, and grow on Zocdoc. Your team will shape the experience for providers across our platform, driving adoption and engagement through initiatives such as new pricing tiers, onboarding improvements, and enhanced measurement capabilities. You’ll bring deep audience and market insight to help define how Zocdoc tells its multi-product and platform story, partnering with Product, Brand, Marketing, Content, Analytics, and Sales to build cohesive narratives that communicate the value of Zocdoc’s ecosystem. You’ll also work closely with Revenue Operations and Sales Enablement teams to equip commercial partners with the right materials, value frameworks, and messaging to drive adoption, upsell, and retention across our customer base. You’ll ensure practices understand how our Marketplace, SaaS and platform solutions work together to reach more patients, remove scheduling friction, and drive measurable growth. This is an opportunity for a B2B marketer with experience building marketing strategies that scale across customer segments — from independent practices to large health systems and enterprise organizations. You’ll help define what it means to market a platform at Zocdoc, balancing product-specific positioning with unified storytelling, and shaping how providers of all sizes experience our technology and value.

Responsibilities

• Lead and develop a team of Product Marketers supporting Zocdoc’s core Provider Platform, the suite of B2B solutions that power practice growth and patient access.
• Define and refine go-to-market strategy across multiple products and audiences, from positioning and messaging to pricing, packaging, and adoption, ensuring consistency across the platform.
• Champion audience insight and market understanding, becoming an expert in Zocdoc’s products, differentiators, and provider customer segments, from independent practices to enterprise health systems.
• Drive activation and retention through compelling value propositions, scalable launch playbooks, and cross-functional enablement with Product, Sales, and Marketing partners.
• Collaborate closely with Brand, Content, and Lifecycle teams to build cohesive, multi-channel narratives that communicate Zocdoc’s platform value to diverse customer segments.
• Partner with Product and Ops to inform roadmap priorities and readiness, ensuring new capabilities, from onboarding and automation to analytics and settings, are effectively positioned and adopted.

Requirements

• Have 10–15 years of relevant experience, including at least 8 years in Product Marketing and 5 years leading teams.
• Have marketed multi-product, platform or SaaS solutions to SMB, mid-market, and enterprise customers.
• Understand multi-sided ecosystems, B2B2C models, and monetization levers such as pricing, packaging, and tiering.
• Are a strategic storyteller who can connect technical capabilities to customer and business value across multiple audiences.
• Build alignment across cross-functional teams, translating strategy into focused, collaborative execution.
• Balance data-driven decision-making with creative intuition and know how to measure and communicate marketing’s impact.
• Thrive in a fast-moving, high-growth environment, maintaining clarity and focus amid ambiguity, with a high bar for excellence.

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified Apply To this Job