Head of Content

Dripify is a pioneering, remote-first IT product company specializing in outreach automation products. Our platform empowers businesses by revolutionizing hiring, sales, and marketing communication processes, making interactions more efficient and seamless. Product — dripify.com Dripify is entering a new stage of growth — and content is one of the core drivers of our brand, our demand generation, and our category creation. We’re looking for a Head of Content who will architect and lead our entire content ecosystem: YouTube as a primary brand awareness + inbound lead generation channel, lead-gen webinars, and a unified content system that compounds over time. This role is strategic + operational. You’ll set the vision, build the team, create systems, and run a high-output, high-quality content engine across multiple channels — while still being hands-on where needed. You will shape Dripify’s voice, define our narrative in the market, and partner closely with Growth, Product, and Sales to drive measurable impact. This is a remote-first, high-impact role with cross-functional visibility and direct influence on pipeline, activation, and category leadership. Requirements 5–7+ years of experience in content marketing/editorial/brand content roles. 2+ years in B2B SaaS (fast-growing and/or product-led is a strong advantage). 2+ years in a leadership/manager role (team lead, manager, head of content). Strong creativity-first mindset with the ability to develop fresh, standout concepts that cut through noise. Proven ability to build and execute content strategies that drive measurable outcomes (pipeline, activation, organic growth). Strong research and analytical skills to identify trends, build hypotheses, and optimize content. Hands-on experience with CMS platforms (e.g., WordPress): publishing workflows, content hygiene, basic on-page practices. Hands-on experience in building and optimizing the inbound lead generation flow (content → CTA → landing page → capture → nurture → SQL). Clear YouTube competence: series-based thinking, hooks, retention, packaging (title/thumbnail), production workflows, repurposing. Ability to lead and scale a hybrid content team (writers, designers, motion/video, agencies). Strong project management: cadence, prioritization, systems, quality gates, delivery without sacrificing creativity. Ability to supervise and mentor content creators, providing direct, constructive feedback and raising the bar.

Responsibilities

Content strategy & systems: Own Dripify’s end-to-end content strategy and execution roadmap aligned with marketing and product goals. Build a scalable content operating system: briefs, workflows, editorial standards, QA, planning cadence, and SOPs. YouTube (brand awareness + lead gen): Lead YouTube as a growth channel: define pillars, formats, series, and production workflow. Own YouTube performance: packaging (titles/thumbnails), retention, watch time, CTR, and conversion into lead capture. Webinars (lead generation engine): Launch and scale lead-gen webinars: topic selection, speaker strategy, landing pages, promotion, attendance, follow-up, sales handoff. Build repeatable webinar-to-content repurposing pipelines (clips, recap posts, email assets, sales collateral). Inbound lead generation flow: Architect and optimize content-driven inbound journeys: content → LP → capture → nurture → MQL/SQL. Drive CTA strategy, landing page messaging, lead magnets, and nurture content. Blog/SEO ecosystem: Partner with SEO and the current content specialist to build topic clusters, improve rankings, update content, and increase conversion quality (not just traffic). Connect SEO with YouTube and webinars via a unified topic strategy and systematic repurposing. Team leadership & cross-functional collaboration: Manage and scale internal creators and external vendors (writers, designers, motion/video, agencies). Ensure brand voice, messaging, and tone are consistent, differentiated, and high-quality across all touchpoints. Collaborate with Sales to create and improve sales enablement content (case studies, one-pagers, sequences, battlecards). Work with Product to translate features into clear, compelling messaging across content channels. Analytics & optimization: Build dashboards to track content performance and make data-driven decisions (double down vs deprioritize). Run content experiments: hypothesis → test → learn → scale. Would be a plus Experience producing or directing live-action videos (shoot planning, on-camera direction, scripting for real people). Experience partnering with influencers/ambassadors/industry spokespeople for co-created content. Experience building automation workflows in Make.com, n8n, etc. Hands-on experience building AI-assisted content systems (LLMs, AI writing tools, AI research workflows) that increase output without sacrificing quality, brand voice, or factual accuracy. Experience working with HubSpot, GA4, Similarweb, Ahrefs, SpyFu (or equivalents). Strong interest in sales, growth, entrepreneurship, and creator-style content. Work conditions 100% remote position, providing flexibility and work-life balance. Competitive salary reflecting your skills and expertise. 24 days of paid vacation per year to recharge and relax. 10 days of paid sick leave. Educational opportunities. Compensation budget for medical and hobby/sport expenses. Generous budget for birthdays and anniversaries. Online and offline team events. A collaborative and innovative work environment with passionate team members. Hiring process: ✅Portfolio review — ✅Recruiter interview — ✅Test task — ✅Interview with CEO — ✅Reference check — ✅Offer