Paid Media Specialist
Catalyst Marketing is seeking a talented, data-driven Paid Media Specialist to manage and optimize paid advertising campaigns across various digital platforms. The role involves launching, analyzing, and strategizing campaigns to maximize performance and generate high-quality leads for clients in the real estate industry.
Responsibilities
- Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram)
- Monitor and optimize campaigns in real-time to improve key performance metrics like CTR, CPC, and ROAS
- Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies
- Test, analyze, and report on campaign performance, providing insights and actionable recommendations
- Stay up to date with the latest trends, platform updates, and best practices in paid media
- Collaborate with internal teams, including creative and client strategy, to align paid campaigns with broader marketing objectives
- Manage budgets efficiently and allocate spend across channels to maximize ROI
- Stick to timelines while ensuring a high quality of work
- Demonstrate proactive solution-based thinking and delivery
- Start projects quickly, change tasks at a moment’s notice, and complete work on deadline
- Collaborate with client-facing strategists, creative team members, and production team members to ensure paid media campaigns align with client goals and creative assets are optimized for performance
- Answer all emails and messages promptly, ensuring seamless communication between internal teams and clients when necessary
- Proactively seek out answers to questions on campaign objectives, audience targeting, budget allocations, or creative assets needed to execute and optimize campaigns effectively
- Clearly communicate findings, insights, and recommendations to strategists and, when required, directly to clients, translating performance data into actionable strategies
- Stays up to date on industry trends, platform updates, and consumer behavior, incorporating evolving technology into campaign strategies
- Analyzes paid media performance data (including CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness
- In depth understanding of Catalyst, our brand, our history, our beliefs and our direction
- Advocates for new platforms and other ideas to promote Catalyst’s brand presence
Skills
- 1+ years of experience managing paid media campaigns, with a strong focus on Google Ads and Meta Ads
- Bachelor's degree or equivalent in a relevant field of study
- Proficient in Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools
- Strong analytical skills with experience in data-driven decision-making and performance reporting
- Comfortable working in a fast-paced environment, managing multiple campaigns and priorities simultaneously
- A proactive problem-solver who can adapt to changing algorithms, industry trends, and campaign needs
- Experience with real estate ad campaigns
- Client-facing communication skills
Company Overview