Patient Recruitment Digital Media Buyer

Digital Media Buyer - United States (Remote) ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster. As a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers. We have an incredible opportunity for a Digital Media Buyer to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Digital Media Buyer is responsible for digital advertising deployment, optimization, and reporting. They will work collaboratively with the Design, Copy, and Media team members to deliver patient-facing web content to facilitate impactful patient recruitment campaigns. Location: United States (Remote) What you will be doing: Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs) Produce reports and recommendations concerning current and future advertising and patient recruitment strategies Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets Liaise with media agencies and external vendors to support patient recruitment initiatives Your profile: 3-5+ years digital campaign set up & management experience Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify Experience in clinical trials and drug development space (preferred) Strong written and verbal communication skills Experience with Microsoft Office Suite, specifically with PowerPoint Bachelors degree #LI-TP1 #LI-Remote Employment with ICON is contingent upon having the legal right to work in the country where the role is based. Rewards & Benefits ICON offers a competitive and comprehensive total rewards package designed to support your health, wellbeing, and career development. Benefits may include: Competitive base salary and performance related incentives Health and wellbeing programmes including medical, dental, and vision coverage where applicable Retirement and pension plans Life assurance and disability coverage Employee assistance programmes and wellbeing resources Learning and development opportunities through structured training and career pathways Benefits may vary depending on role and location. Visit our careers site to read more about the benefits ICON offers. Inclusion and Accessibility ICON is an equal opportunity employer. We are committed to building an inclusive and accessible workplace where everyone feels valued and supported. If you require reasonable accommodations during the recruitment process, please let us know or submit a request here. Are you a current ICON Employee? Please click here to apply