Product Manager, SEO

About the position Our Opportunity: Chewy is seeking a customer-obsessed and data-savvy Product Manager to join our fast-growing SEO team, based in either our Seattle or Boston offices. This is an exciting opportunity to shape the way millions of pet parents discover Chewy through search. As a key member of our cross-functional team, you'll drive the strategy, vision, and execution for SEO-focused products that blend technical innovation with customer-centric experiences. In this role, you'll collaborate closely with SEOs, Engineers, Designers, Analysts, and business leaders to identify high-impact opportunities, prioritize product initiatives, and deliver meaningful improvements that help pet parents find what they need faster and easier. If you're passionate about Organic Search, skilled in connecting insights to action, and motivated by building tools and experiences that scale, we’d love to hear from you.

Responsibilities

• Lead a team of 5 full-stack engineers creating page experiences, pet type tooling, structural SEO changes, and AI driven and informed automation with control over the long-term roadmap.
• Define, document, and communicate detailed product requirements for new SEO features and enhancements by translating customer and business insights into clear, actionable user stories and functional specifications.
• Partner with engineering and design to ensure solutions are technically sound, customer-focused, and measurable.
• Leverage a deep understanding of customer behavior and SEO best practices to craft world-class experiences for pet parents.
• Own and maintain a clear, prioritized product roadmap that aligns with business goals and customer needs, from concept through execution.
• Set ambitious but achievable objectives, establish measurement cadences, and communicate outcomes broadly to ensure transparency and alignment across teams.
• Partner with engineering, design, analytics, and SEO stakeholders to deliver both customer-facing features and internal SEO tooling that drive measurable growth.
• Champion SEO principles within product development, identifying and implementing scalable solutions for crawlability, indexation, and technical performance.
• Support and lead experiments using A/B testing frameworks to validate hypotheses and optimize experiences.

Requirements

• 4+ years of product management experience, preferably with a focus on SEO or growth-oriented roles.
• BS, preferably in Computer Science, Data Science, or equivalent field; MBA or equivalent experience preferred.
• Proven ability to turn complex data into actionable insights and clearly communicate findings to stakeholders at all levels.
• Ability to analyze, communicate and present metrics effectively to support recommendations.
• Strong written and verbal communication skills with an ability to inspire collaboration and build alignment across functions.
• Demonstrated expertise in SEO, including both front-end and back-end implementation, and experience driving successful SEO initiatives from strategy to launch.
• Experience with product road mapping and backlog management in an Agile environment.
• Experience with AI workflows, technologies (n8n, make.com, or other workflow management systems), A/B testing AI driven solutions
• Fluency in SQL and/or data visualization tools like Tableau.

Nice-to-haves

• Bonus Experience in eCommerce, marketplaces, or consumer-focused digital products.
• A passion for solving customer problems and delivering delightful, high-impact experiences at scale.

Benefits

• 401k
• new hire and annual equity grant
• annual bonus
• medical/Rx insurance
• vision insurance
• dental insurance
• life insurance
• disability insurance
• hospital indemnity insurance
• critical illness insurance
• accident insurance
• parental leave
• family services benefits
• backup dependent care
• flexible spending accounts
• telemedicine
• pet adoption reimbursement
• employee assistance program
• discounts including 10% off pet insurance and 20% off at Chewy.com
• unlimited PTO, subject to manager approval
• six paid holidays per year
• paid sick and family leave in compliance with applicable state and local regulations