[Remote] B2B Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Inogen is a mission-driven medical technology company dedicated to improving lives through innovation in home respiratory care. They are seeking a results-driven B2B Marketing Manager to accelerate growth across healthcare and commercial partner channels by developing and executing strategic marketing programs that support the B2B sales team and deliver clear messaging.
Responsibilities
- Partner closely with the B2B Sales Team to understand target segments, develop and implement coordinated marketing plans and pipeline priorities
- Translate sales objectives into integrated marketing programs that drive awareness, engagement, and conversion
- Develop and execute quarterly and annual B2B marketing plans aligned to commercial strategy
- Identify trends, customer needs, and market opportunities to shape go-to-market approaches
- Lead the development and refinement of Inogen’s B2B value proposition
- Create compelling, differentiated messaging frameworks that clearly articulate product benefits and competitive advantages
- Ensure consistency of messaging across all B2B touchpoints including sales materials, campaigns, and digital channels to support the Sales Team in market
- Design and execute multi-channel demand generation programs (digital campaigns, events, webinars, and ABM) to support pipeline growth
- Collaborate with the digital marketing team to optimize lead acquisition, lead nurturing, and conversion strategies
- Partner with sales on account-based marketing (ABM) strategies targeting high-value prospects
- Develop high-impact sales enablement materials including presentations, pitch decks, case studies, and product collateral
- Equip sales teams with tools, messaging, and insights needed to effectively engage and convert prospects
- Support training and onboarding initiatives to reinforce consistent positioning and messaging
- Use data and insights to continuously optimize marketing effectiveness
- Define and track KPIs to measure program effectiveness, pipeline contribution, and ROI
- Provide regular reporting and insights to Sales and senior leadership
- Continuously test, learn, and optimize campaigns to improve performance
Skills
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in B2B marketing, preferably in healthcare, medical devices, or a regulated industry
- Proven track record of supporting Sales Teams with successful Marketing programs that drive pipeline and revenue
- Strong experience in positioning, messaging development, and go-to-market strategy
- Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders
Benefits
- Inogen’s annual performance bonus incentive plan
- Highly competitive and company-sponsored benefits
- Wellbeing programs rooted in our strong culture of excellence
- Health, dental, and vision insurance
- 401(k) plan plus employer contribution and match
- Generous paid leaves such as vacation and sick leave, including paid volunteer time, that can support you and your family through moments that matter
Company Overview
Company H1B Sponsorship