[Remote] Head of Content Marketing

Note The job is a remote job and is open to candidates in USA. Playbook is a leading creator platform for fitness, health, and wellness, dedicated to helping fitness creators build sustainable businesses. They are looking for a Head of Content Marketing to develop and manage their content strategy, build a team, and drive measurable outcomes while working closely with other leadership teams.

Responsibilities

Own the content strategy across organic search, social, video, written, podcast, and creator enablement. Define what we do, what we do not do, and why Set and maintain the editorial bar. Establish the production workflows, the quality standard, and the cadence the team can sustain Lead with the work. In your first phase, you will write, produce, and ship a meaningful share of the content yourself. We expect senior leaders to model the bar Build the team. Identify the right roles, hire the right people, and develop them Drive measurable outcomes. Define a small set of content KPIs and build the reporting that ties content output to pipeline, signups, and revenue Partner across the company. Coordinate with Growth, Product Marketing, Sales, and Product. Your work should compound theirs and vice versa Use modern tools to expand output. Identify and deploy the AI workflows, automations, and editorial systems that let a small content team punch above its weight Skills 8+ years in content marketing or content-led growth. You can show traffic, ranked positions, leads, and revenue impact tied to your work Hands-on producer. You can write the article, script the video, brief the editor, and approve the final cut. You are senior, but you are not above the work Cross-format fluency. SEO articles, video scripts, social, case studies, podcasts, long-form. You do not need to be elite at every format, but you need to be strong across the board Deep working knowledge of how SaaS and creator businesses actually grow positioning, offers, lead generation, conversion, retention. You can hold your own in a tactical conversation with a sophisticated operator Strong organic search foundation. Keyword research, technical hygiene, internal linking, content briefs, and a credible point of view on AI search Track record of hiring and developing content talent. You know how to interview, coach, and unblock Operator mindset. You push for the best hook, not the 'good enough' hook. You measure what you ship. You do not settle Exceptional communicator. We are remote-first and async-friendly; your voice has to carry the weight Lived experience in fitness, health, wellness, or an adjacent creator vertical Familiarity with the creator economy ecosystem and the platforms creators use Background as a creator yourself. You have built and monetized your own audience Experience operating a podcast or video channel that found an audience Comfort working with data tools, BI dashboards, and modern SEO platforms A network you can tap for collaborations, and referrals Benefits Competitive B2B salary with equity options. 100% remote with flexible working hours and async-friendly culture. Collaboration across Europe and the US. A collaborative team that values ownership, open communication, and autonomy over micromanagement. Yearly team retreats focused on connection, alignment, and building strong team relationships. Flexible Unlimited Paid Time Off. We expect you to take at least 4 weeks off per year. Company Overview Playbook is the #1 creator economy platform for talent in the fitness & athletic industry. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https//playbookapp.io. Apply To This Job