[Remote] Marketing Manager
Note: The job is a remote job and is open to candidates in USA. McGraw Hill is a leading provider of digital and print educational resources, and they are seeking a Marketing Manager for their Higher Education division. This role involves driving awareness, engagement, and revenue growth through strategic marketing initiatives and collaboration with cross-functional teams.
Responsibilities
- Partner closely with the sales organization to drive product adoption, retention, and revenue growth
- Develop and execute strategic go to market plans in collaboration with cross functional teams
- Create and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high quality marketing materials
- Conduct customer facing and internal presentations, webinars, and trainings in both live and virtual environments
- Develop sales enablement materials and training resources that support internal teams and address customer inquiries
- Plan and execute high impact customer events and engagement opportunities
- Partner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategy
- Use data and analytics to discover market trends, customer insights, competitive activity and in general to make informed decisions and optimize marketing efforts
Skills
- Bachelor's and/or advanced degree
- Three or more years of client facing sales and/or marketing experience, preferably in education, edtech, or technology
- Experience developing marketing campaigns, presentations, and events that engage customers and support sales
- Strong analytical skills with the ability to use data to guide decision making
- Excellent written and verbal communication skills, including English fluency
- Creativity, competitive drive, and the ability to manage multiple projects and deadlines
- Ability to travel approximately 25–30%
Benefits
- An annual bonus plan may be provided as part of the compensation package
- A full range of medical and/or other benefits, depending on the position offered
Company Overview