[Remote] Marketing Manager
Note: The job is a remote job and is open to candidates in USA. PSI CRO is a leading Contract Research Organization with extensive experience in the pharmaceutical industry. They are seeking a Social Media and Digital Events Marketing Manager responsible for shaping the company's online social narrative and driving engagement through virtual and live events.
Responsibilities
- Contribute to global marketing strategy
- Plan and execute multi-channel marketing campaigns to generate qualified leads
- Helps develop the strategic plan for social media channels and digital events
- Managing day-to-day tactics and overall campaign management in alignment with overall marketing goals and business objectives
- Plan, organize, and execute webinars and digital events, ensuring a seamless experience for participants and stakeholders. Managing vendors where appropriate
- Helps develop PSI marketing strategy in support of sales and marketing
- Monitors and analyzes marketing campaign performance and adjusts strategies, track marketing KPIs and evaluates ROI
- Manage and maintain PR contacts in industry/paid advertisements/placements
- Conduct market research
- Manages marketing team activities across social channels and digital events
Skills
- Bachelor's degree
- At least 5-8 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
- Experience running digital events (coordinating, content development, post event activity)
- Proficiency in Canva or other design tools such as Adobe Photoshop
- Strong writing and editing experience, outstanding verbal communication skills
- Capable of managing multiple projects at once with high attention to detail
- Comfortable in a dynamic, fast-paced environment
- East Coast Location Preferred
- Event planning experience is a plus
- Branding experience is a plus
Company Overview