[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Pivotal Partners is exclusively partnered to scale a Series A Insight Partners and Accel backed AI powered Cybersecurity organisation. The Senior Product Marketing Manager will conduct market research, define messaging, and create product-focused campaigns while collaborating with product and sales teams to optimize strategies and training materials.
Responsibilities
- Conduct customer, market, and competitive research
- Define compelling messaging that resonates with our ICPs
- Translate insights and learnings into campaigns and content ideas
- Create product-focused campaigns and marketing materials
- Create and maintain sales enablement materials
- Collaborate with product to define product roadmaps and GTM strategies
- Collaborate with product and sales to develop and optimize pricing models
- Provide product training programs to ensure the sales team understands the product's value proposition and can communicate it effectively
Skills
- Experienced in marketing cybersecurity with a solid grasp of technical audiences
- Skilled as a marketing generalist with a strong focus on product marketing
- Proficient in translating efforts into demand generation and revenue growth
- Capable of simplifying complex technical products for both technical and non-technical audiences
- Curious and hands-on with generative AI, automation, and modern tools
- Familiar with the dynamics of startups or growth-stage companies
- Possess strong business acumen
Company Overview