[Remote] Product Marketing, New Verticals

Note: The job is a remote job and is open to candidates in USA. Clay is a company focused on helping organizations turn growth ideas into reality through creativity and unique strategies. They are looking for a Product Marketer to develop a playbook for expanding into new verticals, partnering with sales and partnerships teams to tailor their offerings for specific industries such as financial services and real estate.

Responsibilities

• Build Clay's new verticals playbook - Develop the positioning, use cases, and assets that help Clay expand beyond our core customer base
• Develop vertical-specific positioning and messaging - Translate Clay's capabilities into the language and use cases that resonate with customers in each target vertical
• Communicate ROI in customer language - Build positioning and assets tightly aligned with the real outcomes that customers in each vertical care about
• Collaborate across Partnerships and Sales - Work closely with our Partnerships team and specialized sales motion to package Clay for portfolio companies and direct prospects in target verticals
• Bring vertical playbooks to core sales - Translate learnings from each new vertical into top-of-funnel programs and assets the broader Sales team can run
• Prioritize for leverage, not coverage - Identify which verticals are highest-leverage to start with, and move from one to the next quickly
• Build repeatable, not bespoke - Create reusable frameworks rather than over-optimizing for individual firm or customer needs
• Bring vertical feedback back to EPD - Surface vertical-specific product gaps when justified, and partner with Product to close them
• Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

Skills

• 5+ years of professional experience, with 3+ years in product marketing
• Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona
• Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about
• Strong visual design craft — you can tell a story visually in slides and ship a great one-pager
• Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in different verticals
• Background in banking, private equity, consulting, or growth/finance
• Experience working in or selling into financial services, real estate, or other non-tech verticals

Benefits

• All employees can work for free with world-class coaches who specialize in creativity, management, and more.

Company Overview

Company H1B Sponsorship