[Remote] Senior Content Marketing Manager
Note: The job is a remote job and is open to candidates in USA. KLDiscovery is a leading provider of eDiscovery software and services, and they are seeking a Senior Content Marketing Manager to lead the development of impactful content that enhances brand authority and drives pipeline growth. The role involves creating and executing content strategies, collaborating cross-functionally, and leveraging AI tools to optimize content for various platforms.
Responsibilities
- Build and own content strategy aligned to the buyer journey
- Develop quarterly content plans tied to campaigns and go-to-market priorities
- Partner with Demand Generation and Product Marketing to drive pipeline impact
- Create and lead the development of range of content, including white papers, case studies, blogs, webinars, and other strategic assets
- Translate complex eDiscovery topics into clear, engaging content
- Develop content that positions KLDiscovery as a trusted and differentiated industry voice
- Leverage generative AI tools to support content creation, research, and ideation
- Apply prompt engineering techniques to produce on-brand, high-quality outputs
- Edit and refine AI-generated content to meet standards for tone, accuracy, and clarity
- Partner with Product Marketing, Sales, and subject matter experts to ensure accuracy and relevance
- Support and elevate sales enablement with case studies and supporting assets
- Interview internal experts and translate insights into high-impact content
- Optimize content for search and discoverability
- Track performance including traffic, engagement, and conversion
- Use analytics tools to continuously refine and improve content performance
- Develop and optimize gated content to support lead generation and nurturing
- Align content with campaigns to drive MQL and SQL growth
- Continuously improve content effectiveness based on conversion and pipeline performance
Skills
- 5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology
- Proven ability to create high-quality, technical content for professional or enterprise audiences
- Demonstrated experience using generative AI tools for content creation, editing, and optimization, including prompt engineering and output refinement
- Strong understanding of content strategy, demand generation, and pipeline growth
- Experience working with SEO/GEO/AIO best practices and analytical tools
- Creative problem-solving abilities with a strong attention to detail
- Ability to collaborate across departments, manage multiple projects and stakeholders in a fast-paced, results-oriented environment
- Experience in eDiscovery, legal technology, or litigation support
- Understanding of legal workflows and data management
- Experience creating content for legal, technical, or enterprise audiences
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