[Remote] Senior Growth Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. LastPass is a market-leading password manager that helps individuals and organizations manage and protect access to AI, applications, and credentials. They are seeking a Senior Growth Product Marketing Manager to lead experimentation and conversion strategies for trial users, optimizing the user journey and unlocking growth opportunities.
Responsibilities
- Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
- Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
- Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
- Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
- Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking
Skills
- Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
- Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
- Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
- Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
- Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
- Strong problem-solving skills and a self-starter mindset
- Fluency with AI tools to support growth marketing, experimentation, and data analysis
Benefits
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Company Overview