[Remote] Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. Stride, Inc. is a company focused on providing high-quality, personalized online education experiences. They are seeking a Social Media Specialist to enhance student engagement through social media interactions and support various marketing initiatives.

Responsibilities

• Serve as a liaison between students, Learning Coaches and teachers and/or administration
• Managed and grew social media platforms to increase student enrollment interest, family engagement, and brand awareness across multiple digital channels
• Collaborated with school leadership, teachers, and marketing teams to develop campaigns supporting enrollment, attendance, testing participation, and community outreach initiatives
• Maintained content calendars and ensured timely communication of school events, deadlines, policy updates, and organizational announcements
• Increased follower growth, engagement rates, and digital campaign performance through strategic storytelling and audience-focused communication initiatives
• Responded professionally to comments, messages, and community inquiries while maintaining the organization’s brand voice and customer service standards
• Supported crisis communication and urgent school messaging through coordinated digital communication strategies across social media platforms
• Created and scheduled engaging content including graphics, videos, student highlights, school announcements, and event promotions aligned to organizational goals
• Provide outreach, training, and support to families who respond to Students First Check In surveys
• Increase professional knowledge and skills by attending required staff meetings; participating in school and K12 sponsored Professional Development, and seeking other professional learning opportunities
• Participate in State testing as required

Skills

• Bachelor's degree
• 0-1 year of related professional experience
• One to Three (3) years of experience working with social media platforms
• Strong written and verbal communication skills
• Video editing skills on social media platforms
• Experience engaging with content on Facebook, Instagram, TikTok and YouTube
• Excellent problem-solving skills
• Organizations skills, multi-tasking abilities
• Customer service focus
• Adaptable and comfortable in a fast-paced work environment
• Experience coordinating academically oriented clubs and extra-curricular activities
• Familiarity with the online learning experience
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); Web proficiency
• Ability to travel 20% of the time
• Ability to clear required background check
• Some college
• Training others through social media and or education degree or mass communication degree
• Experience supporting adults and children in learning and the use of technology
• An ability to learn new technology tools quickly (e.g. database and web-based tools)

Company Overview