[Remote] Sr. Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Two Ten Footwear Foundation is a national nonprofit dedicated to supporting the U.S. footwear industry. The Senior Manager of Marketing will lead the planning, execution, and optimization of marketing initiatives to drive awareness and engagement, while collaborating with internal teams and external partners.

Responsibilities

• Manage the organization’s marketing calendar, ensuring alignment across campaigns, events, programs, and organizational priorities
• Collaborate with internal teams to develop integrated marketing campaigns that raise awareness, promote programs and events, and support fundraising and partnership initiatives. Coordinate campaign assets, timelines, and deliverables across teams and external partners
• Manage paid media opportunities, working with partners to secure placements and develop ad messaging and creative
• Work with corporate donors on partnership initiatives that drive awareness and engagement with industry employees
• Lead the organization’s email marketing program from strategy through execution; write and edit email copy that reflects the organization’s voice and drives engagement
• Build emails within the email marketing platform and manage production schedules. Identify opportunities to improve workflows, integrations, and data tracking
• Leverage data integrations to segment audiences, optimize campaigns, and report on performance metrics
• Work with internal teams and outside vendors on system and data management to maintain ongoing needs for the email platform, and ensure that the program is following best practices and adhering to CAN-SPAM/privacy laws
• Oversee daily website needs, including CMS updates, UX/UI optimization and content strategy. Ensure website content is accurate, accessible, and aligned with marketing priorities
• Work with external developers and vendors on website improvements and development projects
• Collaborate with the editorial lead on content development, messaging, and storytelling initiatives
• Write, edit, and proofread marketing copy across digital and print channels. Ensure messaging is aligned across campaigns and platforms
• Work with external graphic designers to produce marketing assets for events, program promotion, and marketing campaigns
• Manage timelines and feedback to ensure creative deliverables are on brand and on schedule

Skills

• 6–8+ years of marketing experience, preferably within a nonprofit or mission-driven organization
• Strong email marketing experience, including writing, building, and reporting on campaigns
• Experience managing website content and working with external development vendors
• Knowledge of HTML
• Exceptional writing, editing, and communication skills; ability to work cross functionally to gain alignment and push projects forward
• Excellent visual design sense; experience with Adobe Creative Suite and Canva preferred
• Strong project management and organizational abilities; excellent attention to detail
• Familiarity with CraftCMS a plus

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