[Remote] VP, Growth Marketing
Note: The job is a remote job and is open to candidates in USA. Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. They are seeking a strategic Vice President of Growth Marketing to lead and scale their global demand generation and growth engine, focusing on pipeline growth and revenue impact.
Responsibilities
- Own Global Demand & Growth Outcomes
- Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact
- Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps
- Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps
- Build & Scale a High‐Impact Demand Engine
- Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing
- Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline
- Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization
- Support expansion into new markets and geographies with scalable, repeatable demand frameworks
- Partner Across the Go‐To‐Market Organization
- Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration
- Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases
- Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events
- Operate with Rigor & Modernize How We Work
- Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations
- Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership
- Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness
- Build & Lead a High‐Performing Team
- Build, coach, and scale a global team across demand generation, growth marketing, and performance functions
- Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution
- Establish operating rhythms that create accountability, speed, and continuous improvement
Skills
- 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions
- 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams
- Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments
- Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms)
- Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships
- Excellent executive communication and storytelling skills
- Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments
- Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI
- Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives
- Experience operating in multinational organizations and supporting growth across mature and emerging markets
- Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts
- Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes
- Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in
- Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition
Company Overview
Company H1B Sponsorship