RFP: Philanthropy Marketing Consultancy
About the position Population Services International (PSI) is a global health nonprofit focused on making healthy lives and family planning accessible. With 55 years of experience, PSI operates in 30 low- and middle-income countries, strengthening health systems and expanding access to essential services, particularly for women and girls. PSI relies on individual donors for unrestricted and loosely restricted contributions to fund its global programs, complementing institutional and foundation grants. Flexible individual donations are crucial for PSI's long-term financial resilience. A significant portion of PSI's current individual donors are US-based healthcare providers. PSI recently completed a consultancy to develop evidence-based messaging and marketing strategies to engage healthcare providers as prospective donors. PSI's Philanthropy Team is now seeking a consulting firm to execute a marketing campaign in Q4 2026 to increase the base of individual donors and unrestricted revenue. The target audience for this campaign may include healthcare professionals, the general public, or both.
Responsibilities
- Refinement of marketing plan for 2026, including: Key messaging, target audiences, collateral to be developed, marketing channels, and advertising budget breakdown.
- Define KPIs to track progress and ROI.
- Execution of marketing plan, including: Collateral development.
- Execution of all marketing/advertising activities.
- Guidance for PSI’s end-of-year email campaign messaging and design.
- Measurement of success in 2026 and preliminary recommendations for 2027.
- Measurement of progress against KPIs.
- Analysis and recommendations for adjustment and improvement in 2027.
Requirements
- Demonstrated experience in development and execution of successful digital acquisition campaigns, ideally for a range of nonprofit clients with proven success increasing individual donor revenue.
- Demonstrated experience in graphic design, video creation, collateral development, digital advertising strategies, PR/media placements, and other marketing strategies.
- Ability to analyze data, make data-driven decisions, and deliver results on time and within scope.
- Track record of delivering measurable value to nonprofit clients’ fundraising strategies.
- Creative and people-oriented with the ability to brainstorm and generate new and unique ideas as solutions to issues.
- Strong grasp of current trends in individual giving to U.S. nonprofits.
- Proposal should include a proposed execution plan.
- Proposal should include a budget.
- Proposal should include preliminary KPI targets and anticipated ROI (e.g., return on attributable revenue, number of new monthly donors, cost per donor acquisition) based on realistic benchmarks.
- Proposal should include 2-3 Relevant case studies of previously executed marketing projects with before-and-after metrics and demonstrable results.
- Applicants should describe their proposed measurement and attribution methodology.