Country Manager - New Zealand

Position: Country Manager Location: Remote, New Zealand Employment type: Full-time DUTIES AND RESPONSIBILITIES: Develop and execute strategic plans focused on brand building, customer acquisition, and market growth across New Zealand Lead and manage multi-channel marketing initiatives including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and CRM activities Adapt global brand strategies, campaigns, and messaging to align with the New Zealand market and local audience preferences Oversee performance-based marketing channels in collaboration with internal teams and external agencies Build and maintain strong relationships with local media agencies, creative partners, production agencies, and media owners Manage agency selection processes, commercial negotiations, and external partnerships Take ownership of annual marketing plans, budgets, targets, and overall market performance Develop local brand assets, creative campaigns, and communication strategies to strengthen market presence and customer engagement Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future marketing initiatives Ensure all marketing activities and communication channels comply with local gambling regulations and industry standards Act as the voice of the customer by identifying market opportunities, improving acquisition and retention strategies, and driving commercial performance across all channels. REQUIREMENTS: Minimum 5 years of experience in a senior marketing or commercial leadership role within a high-volume transactional industry Minimum 3 years of experience within the B2C online gaming industry in New Zealand Proven track record of successfully launching brands and driving rapid business growth within the New Zealand market Strong understanding of the New Zealand advertising, media, and marketing landscape Experience managing relationships with media agencies, media owners, creative agencies, and production partners Hands-on experience managing significant above-the-line marketing budgets and end-to-end campaign delivery Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimisation Experience leading and developing teams, including recruitment, training, mentoring, and performance management Strong commercial awareness with a data-driven and results-oriented mindset Excellent communication, stakeholder management, and negotiation skills Ability to work autonomously while collaborating effectively with cross-functional international teams Strong understanding of compliance requirements and responsible advertising practices within regulated industries. OFFER: Opportunity to lead and shape a strategically important market within a rapidly growing international organisation High level of ownership and autonomy with the ability to make a direct business impact Exposure to large-scale brand development and acquisition marketing initiatives Collaborative and fast-paced international work environment Professional growth and leadership development opportunities Dynamic culture focused on innovation, growth, and performance excellence.